Lookin to Become a Digital Marketing Professional? Here are Top 7 Jobs For You

As the digital landscape continues to expand, so do career opportunities in digital marketing. With an estimated 6 billion internet users by 2027, digital marketing is rapidly replacing traditional forms of advertising. If you're considering a career in this booming field, it's essential to understand the various specializations and career paths available to you.

Different Career Options in Digital Marketing

SEO Specialist

Search Engine Optimization (SEO) is the backbone of digital marketing. An SEO specialist is responsible for improving a website's organic visibility. While there's no specific college degree for SEO, certification courses can help you gain expertise. Salaries for experienced professionals can go up to 20 LPA.

Social Media Marketing

A social media manager is in charge of a brand's online presence across various platforms. They create and schedule posts that resonate with the target audience. A bachelor's degree in Digital Marketing or related fields and additional certifications like Google Analytics and AdWords are beneficial. Salaries range from 10-20 LPA.

Content Marketing

Content marketers create and distribute content aimed at a specific target audience. A degree in marketing, communications, or related fields can be beneficial. Salaries for experienced content marketers can go up to 15 LPA.

Brand Manager

Brand managers are responsible for shaping how the target audience perceives a brand. A bachelor's degree in marketing or business administration is essential, along with practical experience. Salaries range from 30-40 LPA.

Search Engine Marketing

Search engine marketers plan and optimize online ad campaigns. A bachelor's degree in marketing or advertising and courses in digital marketing are preferable. Salaries can go up to 20 LPA.

Media Planning & Buying

Media planners design advertising campaigns and choose the right media platforms. A degree in marketing or advertising is preferable, along with specific courses in media planning. Salaries range from 12-20 LPA.

Affiliate Marketing

Affiliate marketers promote products and services through various online channels. A bachelor's degree in marketing or a related field can be beneficial. Salaries range from 11-15 LPA.